Sourcing:: Sourcing and campaign management is the process (or maybe art) of determining how your visitors got to your site and then to assign attributes used for tracking, alternate layout and content, pricing, and available promotions. eac::Cart allows these features to vary based on the source of your visitors and the assigned campaign.

Items:: Items (and coupons) are defined with a large list of attributes - from the normal details such as SKU and description, to unique attributes such as "Replaces", "Includes", "Invisible", "Requires", "AlterItem", and over 20 more - making items intelligent actions within the system.

Promotions:: Promotions are handled through: Promotion codes which enable the system to completely or partially change the layout, offers, and items available. Coupons that may include additional items, add a discount, change any attribute of any item, or alter the payment plans available. Gift certificates can be used as either a discount to the order or a payment applied to the order. Payment promotions (such as additional items or coupons) can be included based on the selected payment plan and/or order amount.

More:: Web 2.0 features, unlimited pricing, unlimited payment plans, trial offers, A/B testing, up-sells and cross-sells, lead generation, security (PCI compliance), kitting, integration and customized files/transactions. All based on your business & marketing policies.